The London 2012 Olympics Logo has been proudly unveiled.
It symbolises the Olympic spirit and the ability of the Games to inspire people to take part – not just as spectators, but as volunteers, in the Cultural Olympiad and more.
Yeah, right.
(There is an online petition…)
Update: The thing can actually trigger epilepsy. Holy crap.
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You’re right, it’s awful. I particularly dislike the fact that it’s got nothing to do with London other than being reminiscent of chavish graffiti, and that the 2012 numbering hardly looks like numbers at all. Still, the humorous ‘£400,000 for that!? Here’s what I did in ten minutes…’ gallery on the BBC website might make it all worthwhile. Numbers three and eleven are particularly good.
Wow. Uglier than usual.
I actually like #2, and think that the ideas in #6 and #10 could be combined rather nicely.
Read on another forum this morning that the new logo looks like Lisa Simpson ‘doing a Lewinsky’. Ewww. Now I can’t see it in any other way. Have a look at the second gallery on the BBC site too – no 4, We know what we’re doing, gets my vote.
I’ve seen other, um, sexual interpretations too… ‘We know what we’re doing’ is damn funny.
(More seriously, I really like the idea in #10 on the first gallery too, ADM.)
I just keep thinking — £400,000 for that?
How about a logo competition for an Early Modern Games? 1512, 1612, 1712?
I think I would have liked it better with Big Ben in it, or something cheesy like that.